Diamonds made by us. Designed by you.
Charisma Loyal is a diamond manufacturer from Surat, India – the city where most of the world’s diamonds are cut and polished. Since 2018 we have been cutting natural and laboratory-grown diamonds and setting them into fine jewellery.
Online we sell directly, without the middleman: the stone, its grading report and the price you see come from the workshop. Partner manufacturers we have checked add their stones to our search; every stone is confirmed and checked by us before it is sent.
What we stand for
- Honest labelling: lab-grown and treated diamonds are always marked as such.
- Real prices: what you see is what you pay, including GST in India.
- Real reviews: only from customers who bought and received a piece.